Matt Rice

Wild Bloom Landscapes

Helping a New Brand Blossom

Greener Environments came to 20|20 Creative Group in need of a brand that reflected their fresh, young perspective and quality work. This project saw our team brainstorming heavily and collaboratively to write the brand messaging and propose a new name for the company. Following that, I took the lead on the brand, opting for vibrant watercolor textures against a neutral plane—a stark contrast from their local competition, and representative of Wild Bloom's goal of bringing beautiful landscaping to drought-prone central and southern California.

From there, I provided art direction to a freelance illustrator to finalize the logo: a lively but professional word mark evoking hip local artisans, and a hand-illustrated Indian paintbrush flower for an organic touch.