Promega
Getting 'FYI' Down to a Science
Promega enlisted 20|20 Creative Group to craft an internal campaign for its August Energy Challenge, which would promote energy conservation during its peak periods of consumption in the summer. I served as the lead designer and copywriter for this campaign.
The internal brief suggested that humor wouldn't land with the audience—that scientists were literal and analytical, and would only respond to hard data. I didn't buy that, so I pushed back and wrote copy inspired by the witty, snarky humor of comedians like Demetri Martin, and cult classic games like Portal.
Armed with client-provided data on company energy use (and more than I ever wanted to know about fume hoods), I created a small range of infographic-style designs for use in table tents, posters, and digital signage around the corporate offices and labs.
The campaign was a hit with employees, and helped Promega achieve an overall 6% reduction in electricity use for 2018—quite a leap from their original goal of 2% reduction.
What I Did
Campaign Concept & Design
Copywriting
Print Prep
Nerdy References
Holiday Bonus!
On top of internal campaigns, I've designed a variety of fun holiday cards and emails for Promega's local affiliates, Promega Biosciences.
For their 2023 holiday e-blast, PBI wanted to highlight their newly-constructed recreational area, and had a vague "retro sports" theme in mind. The client took a series of wacky photos on campus, and my job was to turn them into something cohesive that they could send out via email. I covered all design, copywriting...and all extremely garish color work.