Matt Rice

Paso Robles City Library

Live. Laugh. Library.

Paso Robles City Library came to 20|20 Creative Group to turn the page on their old, dry brand, in favor of something more lively. A nod to the city's abundance of oak trees, I designed the acorn logo to be fun and kid-friendly, in line with the quirky, "adorkable" brand voice we developed. From there, I worked to create a palette and visual system that was compatible with the city's existing brand guidelines, while giving the Library its own distinct identity.  

I designed a range of print and digital templates, including table tents, flyers, web banners, and a selection of social-first concepts—all done directly in Canva to ensure a 1:1 experience for PRCL's in-house team, who would carry out production. And the crown jewel (so far): I art directed the Library's brand new Bookmobile, which turned out looking awesome!