Matt Rice

Hologram Architects

Leveling Up a Boutique Architecture Studio

After over 20 years of design in the San Luis Obispo architecture scene, Micah Smith Architects came to 20|20 Creative Group to usher in a new era with a rebrand as Hologram Architects—a move that would take the firm from a humble mom-and-pop feel to a sophisticated, contemporary image befitting of its growing aspirations.

Noting the principals' admiration of the tech world and their desire to present as a cutting-edge firm, as the lead designer I put together a brand that felt clean—but not dry—and would nicely frame the firm's portfolio. The subtle wave pattern and bold, vibrant gradients reflect Hologram's fluid approach, in which every project is a unique problem deserving of a unique solution.