Harmony Valley Creamery
Harmony Valley Creamery
Activating California's Cheesiest New Ice Cream Brand
When I arrived at 20|20 Creative Group, the Harmony Valley Creamery brand identity had already been designed, but the concepts left many gaps to fill, and very little had materialized. I worked on a wide variety of deliverables for HVC including web graphics, ice cream packaging, print collateral, product photography, merch, and more to bring the quirky brand to life.
HVC's ice cream is now sold by dozens of retailers across SoCal. (And the butter pecan rules.)
What I Did
Packaging System
Marketing Design
Apparel
Art Direction
Market Research (i.e. ate a lot of ice cream)
Ice Cream Packaging
I handled production on HVC's ice cream pint packaging, creating a system that would work across an assortment of existing and future flavors, and working closely with the printer to dial in all specs.
From there, I created the concept for the website hero graphics for each flavor, art-directed the initial photoshoot, and in the process gained immense respect for pro ice cream scoopers everywhere.
