Harmony Valley Creamery
So. Many. Dairy Puns.
When I arrived at 20|20 Creative Group, the Harmony Valley Creamery brand identity had already been designed, but the concepts left many gaps to fill, and very little had materialized. I worked on a wide variety of deliverables for HVC including web graphics, ice cream packaging, print collateral, product photography, merch, and more to bring the quirky brand to life.
HVC's ice cream is now sold by dozens of retailers across SoCal. (And the butter pecan absolutely rules.)
What I Did
Packaging
Web/UX
Apparel
Art Direction (Photo)
Market Research*
* i.e. bought a lot of ice cream...for the packaging, of course.
Ice Cream Products
I handled production on HVC's ice cream pint packaging, creating a system that would work across an assortment of existing and future flavors, and working closely with the printer to dial in all specs.
From there, I created the concept for the website hero graphics for each flavor, and art-directed the initial photoshoot.
