Extant Architectural Lighting
Brilliant by Design
Breaking into the architectural lighting scene from Huntington Beach, CA, Extant Lighting came to 20|20 Creative Group for a brand that would set it apart from the stuffy, overly-technical cloud looming over the market. As lead designer on this brand, I worked to develop an image that brought the clients' beach-loving California spirit to the forefront, with organic brush-lettering type, a minimal wave/light monogram, a cool blue-green palette, and the use of scenic coastal backdrops in their product renders.
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