Ambient Trash
Little Boxes on the Hillside
Originally just a separate Instagram page for my musical meandering, Ambient Trash is a pandemic passion project that quickly became a side hustle. Since late 2020, I've been hired to create product demo videos for dozens of makers of guitar gear and effects units, from part-time solo operations to larger outfits with international distribution.
What I Did
Video Editing/Production
Copywriting
Social Media
Music Production/Composition
As a creator in this niche of the MI industry, I:
- Produce original content covering product overviews, creative applications, and technical rundowns
- Write and produce original music for in-context product demonstration
- Cater particularly to often-overlooked alternative rock musicians in the online gear world
- Interface and coordinate directly with makers and distributors
- Keep up with the latest news and trends in the guitar gear world
As a solo creator, my work is naturally multifaceted; on top of simply recording sound samples, each project has me developing my knowledge and skills as a composer/songwriter, recording engineer, videographer, technical writer, and social media marketer.
Making Noise
To date, Ambient Trash has grown an organic following of over 30,000. Current clients include international distributors Dunlop Manufacturing and MAS Distro, representing some of the top brands among both big-box MI retailers and the more niche boutique market.
